HubSpot: the free CRM to track your leads and clients

HubSpot is a customer platform that brings marketing, sales and customer service together around a central CRM, the Smart CRM. In practice, it is where you store your contacts, companies, quotes and deals, where you send your prospecting emails or campaigns, and where you track your clients' requests. The platform is split into hubs (Marketing, Sales, Service, Content, Data, Revenue), completed by the Breeze AI tools, and it starts with free tools that are enough for many freelancers.

Freelancers and solopreneurs who handle a real flow of leads: consultants, one-person agencies, trainers, independent sales reps. If you lose track of your follow-ups in your inbox, the free CRM puts everything back in order. On the other hand, if you just want a light list of leads, Folk or a Notion base will take less effort, and if your business relies on a strict sales pipeline, Pipedrive is more direct. HubSpot wins when you want marketing, sales and service in the same place.

• Centralise your contacts: a unified view of each contact, with its companies, deals and conversation history.
• Track your pipeline: organise your opportunities by stage and track activities, from the free version.
• Handle client requests: incoming tickets are routed to the right person, and an AI agent can answer on every channel from the Pro plan.
• Prospect and follow up: targeted email campaigns, calls, AI recording and transcription of meetings, chat with your website visitors (Starter).
• Automate: simple automations and AI agents on Starter, advanced automations and AI-generated quotes on Pro.
• Connect your tools: 2,000+ integrations to keep your invoicing tool, calendar or inbox.

• Free tools: €0, up to 2 users, no credit card. Contacts, companies, deals, activity tracking, tickets, app sync and the Breeze assistant.
• Starter: €7 per month per seat, on promotion (65% off, limited time, new customers only), up to 10 users. Email and chat support, AI-updated CRM, simple automations, email campaigns, calls, chat on your site. 5,000 HubSpot credits a month.
• Pro: €90 per month per seat. Advanced automations, social media, Marketing Studio, content agent, AI quotes, help desk. 10,000 credits a month. Additional seat: €90 a month.
• Enterprise: €175 per month per seat. Team organisation, sandbox, fine-grained permissions, multiple accounts, approvals. 15,000 credits a month. Additional seat: €175 a month.

Prices displayed with annual billing, before tax. Prices checked on hubspot.fr in November 2026.

At FreelanceKit, we picked HubSpot for a simple reason: its free CRM is one of the most complete a freelancer can use without taking out a credit card, and it does not stop after 14 days. Contacts, pipeline, tickets, integrations: enough to last months, even years, before needing to pay. And the day you grow, everything is already in the same place.

The weak point to know: the step between free and paid. Starter at €7 is a limited-time promotion, reserved for new customers and displayed with annual billing; above that, Pro jumps to €90 per month per seat, a price built for teams, not for one person. The interface is also dense: hubs, menus and features you will never open, and a few hours to plan before feeling at ease.

If you are hesitating between Folk, Pipedrive or Notion, see our page on alternatives to HubSpot.