Submagic: automatic captions and AI editing for your shorts

Submagic is an AI editing tool for short videos: TikTok, Reels, Shorts. You drop in a video (or a YouTube link, a podcast, phone footage), and the AI adds styled captions, b-rolls, hook titles and effects, removes silences and bad takes, then formats the clip for vertical platforms. With Magic clips, a long video becomes several ready-to-post shorts. Submagic claims more than 4 million users.

Freelancers who publish short video content to find clients: coaches, consultants, trainers, creators, and community managers or editors who produce shorts for their clients. If you record screen demos or tutorials, Tella or Loom are a better fit. If you mainly want to extract the best moments from a podcast, compare with Opus Clip.

• Caption automatically in several languages, with readable styles designed for short-form and an announced accuracy of 99%.
• Edit through text: cut, trim, remove silences and bad takes by editing the transcript, with no timeline.
• Cut a long video into several shorts with Magic clips.
• Dress up the video: b-rolls, music and sound effects, AI-generated hook titles, audio cleanup, logo and brand assets.
• Create without filming: AI avatars to produce videos with no shoot.
• Publish and measure: social publishing with analytics, shared team workspace, export up to 4K and 60 fps, API to automate.

Plans run on credits, with no commitment on monthly billing, and an announced discount of up to 41% on yearly billing. A free trial with no credit card lets you test, with a watermark on exports.

• Starter: €19 per month, or €12 per month yearly. 45 credits, i.e. 15 videos per month, 2 minutes maximum per video, free b-rolls and audio, 1080p export at 30 fps, no watermark, 10 API minutes per month.
• Pro: €39 per month, or €23 per month yearly. 120 credits, i.e. 40 videos per month, 5 minutes per video, Storyblocks b-rolls and audio, premium caption templates, export up to 2K.
• Business: €69 per month, or €41 per month yearly. 300 credits, i.e. 100 videos per month, 30 minutes per video, 4K export at 60 fps, 3 publishing profiles per platform, 100 API minutes per month.

Prices checked on submagic.co in November 2026.

At FreelanceKit, we picked Submagic because it takes care of the most time-consuming part of short-form video: captions and visual polish. For a freelancer publishing three to five videos a week, going from thirty minutes of editing to a few minutes changes your consistency, and consistency is what brings clients. Text-based editing is also accessible to non-editors.

The weak point to know: the credit system. On Starter, you get 15 videos per month and 2 minutes maximum per video, which quickly becomes tight if you work for several clients. Storyblocks b-rolls, 4K and 30-minute videos require the Pro or Business plans. And Submagic remains a short-form tool: for a long or multi-camera edit, you will need a real editing suite.

To compare Submagic with Opus Clip, Riverside or Tella, see our page on alternatives to Submagic.