Plausible: measure your traffic without a cookie banner

Plausible is a lightweight, privacy-friendly web analytics tool. It measures your site's traffic (visitors, sources, most viewed pages, countries, devices, goals reached) and shows it all on a single page you read in a minute. It sets no cookies, creates no persistent identifier and does not track visitors across sites, which spares you the consent banner. It is built and hosted in Europe by an independent team, and its code is open source.

Freelancers with a showcase site, a blog or a portfolio who want to know where their visitors come from without becoming Google Analytics 4 experts, or showing a cookie banner that scares half of them away. It also suits freelancers managing a few clients' sites who want a shareable dashboard. If you need deep journey analysis, audience segments and an advertising integration, Google Analytics remains free and more complete. And to know which queries Google shows you for, Google Search Console is the essential companion.

• See the essentials at a glance: unique visitors, pageviews, bounce rate, visit duration, traffic sources, pages, countries and devices.
• Track your goals: custom events, to measure clicks on your "Contact me" button or form submissions.
• Import your history: import of your Google Analytics data so you do not start from scratch.
• Receive reports: summary by email or Slack, saved segments and annotations to mark your publications.
• Share: shared links and embeddable dashboards from Growth, handy to show stats to a client.
• Go further: custom properties, funnels, ecommerce revenue attribution and stats API on Business.
• Keep your site fast: the script sends 135 KB less JavaScript than Google Analytics to each visitor.

Plans depend on your traffic, starting at 10,000 pageviews a month:

• Starter: $9 a month, or $90 a year. One site, unlimited retention, email and Slack reports, Google Analytics import, goals and custom events.
• Growth: $14 a month, or $140 a year. Everything in Starter, up to 3 sites and 3 members, shared links and embeddable dashboards.
• Business: $19 a month, or $190 a year. Everything in Growth, up to 10 sites and 10 members, custom properties, funnels, stats API and consolidated view.
• Enterprise: priced on request, beyond 10 sites.

Prices rise with pageview volume. 30-day free trial, no credit card required. Prices in dollars. Prices checked on plausible.io in November 2026.

At FreelanceKit, we picked Plausible because it answers exactly a freelancer's need: knowing whether the site is working, where the leads come from and which pages perform, without spending an hour a week on it or degrading the visitor experience with a banner. The fact that the tool is hosted in Europe by an independent, self-funded team also counts: the model is the subscription, not reselling your data.

The weak point to know: there is no free plan on the hosted version. After the 30-day trial, it is $9 a month minimum, where Google Analytics costs nothing, and the bill climbs with traffic. Advanced analysis (funnels, journeys, custom properties) is reserved for the Business plan at $19. Self-hosting is possible, but that is one more server to maintain.

If you are hesitating between Fathom, Google Analytics and Google Search Console, see our page on alternatives to Plausible.