Consultant SEO/GEO et contenu

Consultant SEO
Disponible
Paris · Hybride

Consultant SEO/GEO et contenu B2B | Fondateur de Pharelia | Paris

Présentation

Je suis Louis Choquet, fondateur de Pharelia. J’accompagne les équipes marketing B2B sur le SEO, le GEO et leurs contenus : recherche de sujets, stratégie éditoriale, rédaction en français et en anglais, publication dans le CMS et amélioration des pages existantes. Mon travail relie les questions des clients, les sources métier et les contenus à produire ou à reprendre. J’interviens aussi sur la structure des pages, le maillage interne, les métadonnées et le suivi de la visibilité sur Google et dans les réponses IA. Sur WordPress et Webflow, je peux intervenir directement ; les autres corrections techniques sont coordonnées avec votre équipe. Je travaille depuis Paris et à distance. Les missions et livrables sont définis selon votre site, vos priorités et vos ressources. Les cas publics de Pharelia présentent le périmètre du travail réalisé et les limites des observations. Site et cas clients : https://pharelia.com/cas-clients Contact professionnel : contact@pharelia.com

Expériences

  1. Founder

    Pharelia · Permanent

    mai 2026 à aujourd'hui · Paris

    I run an SEO/GEO agency where AI agents and human editing place companies on Google and in the answers of ChatGPT, Perplexity, and Gemini. • I build the GEO/AEO stack: agent orchestration, structured data, citation tracking, so engines and AI quote clients by name. • I review every agent output. Clients get automation speed with a person who owns quality. • I tie visibility to revenue: every gain in traffic or citations serves a conversion, not a vanity metric.
  2. Co-Founder

    CINTA · Self-employed

    janv. 2025 à aujourd'hui · Lille, Hauts-de-France, France

    • Architected and developed the full technical MVP platform, including the core digital logic for a cross-border international gift system. • Spearheaded the go-to-market strategy, implementing automation and analytics frameworks that secured over 100+ early user sign-ups within the first 180 days. • Secured incubation at two leading French accelerators and selection for the PEPITE entrepreneurship program.
  3. Digital Specialist

    SQUADRA GROUP · Freelance

    juin 2025 à mai 2026 · Paris

    Consultant SEO et digital en freelance pour les marques du groupe. • Reconstruction de trois plateformes B2B : architecture technique, arborescence, contenu (Applewood, M2A Merchandising, Luckysit). • Trafic organique porté à +300 % en quatre mois. • Stratégie de mots-clés et production éditoriale alignées sur les cycles de vente B2B.
  4. Marketing Analyst

    IÉSEG CONSEIL Lille · Permanent

    mai 2024 à mai 2026 · Lille, Hauts-de-France, France

    • Delivered client-facing consulting projects for SMEs and startups focused on digital strategy, market analysis, and growth. • Executed comprehensive SEO audits to improve organic rankings for clients in the competitive energy and professional coaching sectors. • Developed the end-to-end digital marketing strategy for a major fundraising campaign aiming to secure €400K for a heritage-listed building.
  5. Digital Lead (Board Member) & Head of Marketing

    IÉSEG CONSEIL Lille · Permanent

    sept. 2023 à juin 2024 · Lille, Hauts-de-France, France

    • Managed a 5-person marketing and digital team, setting performance objectives and overseeing execution of paid campaigns (Google Ads), content strategy, and client acquisition systems. • Led the complete rebuild and relaunch of the corporate website, integrating UI/UX startegies and advanced analytics, which generated 80% of the €170K annual revenue. • Designed and implemented a full AARRR framework, automating sales pipelines and marketing funnels to drive lead generation and conversion. • Contributed to work that was awarded the "EY Best Consulting Study 2023."
  6. Information System Manager

    IÉSEG CONSEIL Lille · Permanent

    sept. 2021 à sept. 2023 · Lille, Hauts-de-France, France

    • Led the full redesign of the internal ERP system, migrating from a custom Excel/JavaScript solution to an integrated HubSpot and Bubble stack to address inefficient workflows in a growing organization, automating processes that reduced manual tasks by 80% and enhanced cross-functional decision-making.. • Automated key business processes, including sales pipelines, financial reporting, quality control, and compliance workflows for a team of over 30 members. • Established a data-driven culture by creating automated, cross-functional KPIs and dashboards to track performance and inform strategic decisions.
  7. Growth Hacker & Digital Marketing Specialist

    euraNov · Internship

    avr. 2023 à août 2023 · Lille, Hauts-de-France, France

    • Designed and productized a new automated digital acquisition service, developing a scalable process with a revenue potential exceeding €200k. • Partnered with the CEO to implement a comprehensive growth strategy, automating prospecting and acquisition flows using tools like Lemlist, Captain Data, Make, and Zapier. • Led the migration of the company's CRM stack from Salesforce, including data cleaning and restructuring to optimize lead management and reporting.
  8. Digital Projects & Early Ventures

    Adriano, Cocotteb, OverSee Agency · Self-employed

    févr. 2018 à janv. 2023 · Belgium

    • Built restaurant website with reservation, ordering, and delivery modules from scratch, first technical project at age 16 • Developed Shopify store for mother's business: learned Liquid language, implemented SEO and e-commerce optimization • Performed local SEO for family restaurant, driving measurable traffic growth • Achieved Top 1 Quora Partner in France by pioneering AI-driven content automation (GPT-2), experimented with early LLM applications before mainstream adoption • Discovered ethical hacking and Linux environments; built home automation with shared servers for family data • Technologies: WordPress, Shopify, Liquid, GPT-2, SEO tools, Linux, home automation
  9. Salesman

    Boulanger · Internship

    juin 2022 à juil. 2022 · Faches-Thumesnil, Hauts-de-France, France

    • Advised customers on product features and provided live demonstrations to drive sales. • Maintained an organized and clean store environment to enhance the customer experience.

Formations

  1. IÉSEG School of Management

    Grande Ecole Program – Master in Digital Transformation, Business Administration and Management, General

    juin 2021 à juin 2026

  2. Guangzhou College of South China University of Technology

    Bachelor's degree, Management Information Systems, General

    août 2023 à févr. 2024

  3. Concordia University

    Bachelor of Commerce - BCom, Business Technology Management and Finance

    sept. 2020 à juin 2021

  4. Saint Adrien La Salle

    High School Diploma (baccalauréat), Sciences, Physics

    2017 à 2020

Certifications

  • HelloSign Certified Professional (HCP)

    Dropbox Sign · avr. 2023

  • Test of English for International Communication

    ETS · déc. 2023

  • Google Ads Display Certification

    Google · févr. 2022

  • American College Test

    ACT

  • Baccalauréat

    Ministère de l'Éducation nationale

  • Make Advanced

    Make